Resources to Support State Outreach to Non-Filers Eligible for Stimulus Payments
About 12 million Americans risk missing out on the stimulus payments provided through the recent CARES Act because they, unlike millions of people who are receiving the payments automatically from the IRS, must file a form by November 21 to receive it this year, or file a 2020 tax return next year to receive it in 2021. This group includes very low-income families with children, people who have been disconnected from work opportunities for a long period, and many low-income adults not raising children in their home.
Governors and other state officials can play a vital role in reaching the 12 million eligible people, up to 9 million of whom – roughly 3 in 4 participate in SNAP or Medicaid. They can also play a role in reaching the other 3 million eligible people, who generally do not receive state or federal benefits. Public education efforts and partnerships with key stakeholder groups, such as service providers for people experiencing homelessness, will be critical to connecting people to the $1,200 payments.
These resources can help support state outreach efforts.
Toolkit: Resources to Support State Agency Outreach to Eligible Individuals
- Sample Campaign Plan
- FAQ (English | Español)
- Messaging (English | Español)
Social Media Assets
Sample Social Media and Shareable Graphics
Below are sample social media posts and downloadable social media graphics. Click on a graphic to download it.
Sign up at IRS.gov/EIP by Nov. 21 to claim your economic impact payment this year. Your $1,200 stimulus check could pay for urgent car repairs. #WhatYouNeedMost
You have until Nov. 21 to claim your stimulus check this year. Sign up at IRS.gov/EIP. Your $1,200 payment could go toward credit card bills or rent. #WhatYouNeedMost
You may qualify for a #stimuluscheck from the federal government. Payments start at $1,200 and increase by $500 for each qualifying child. Sign up at IRS.gov/EIP. Need help? Visit GetYourRefund.org or call United Way’s hotline at 1-844-322-3639. #COVIDreliefIRS
A $1,200 #stimuluscheck from the federal government could help cover bills during these tough times. Sign up at IRS.gov/EIP to claim your payment. Visit GetYourRefund.org or call United Way’s hotline at 1-844-322-3639 if you need help. #CARESAct #stimuluscheck
Get $1,200 for #WhatYouNeedMost. To sign up for your #stimuluscheck, go to the “Non-Filers” page on the IRS.gov/EIP website and scroll to the blue “Enter Your Information” button. For help, visit GetYourRefund.org or call United Way at 1-844-322-3639.
Hashtags
Note: In addition to the below campaign and Economic Impact Payment focused hashtags, social content should be customized with any governor or state specific hashtags to reach target local populations.
Campaign Hashtag:
General Economic Impact Payment Hashtags:
Facebook and Instagram
Podrías ser elegible para un #ChequeDeEstímulo del gobierno federal. Los pagos comienzan en $1,200 y aumentan en $500 por cada niño elegible. Inscríbete en IRS.gov/EIP. Para ayuda adicional, visita GetYourRefund.org o llama a United Way al 1-844-322-3639.
Un pago de $1,200 del gobierno federal podría ayudar a cubrir tus facturas y gastos durante estos tiempos difíciles. Inscríbete para obtener tu #PagoDeEstímulo en IRS.gov/EIP. Para ayuda adicional, visita GetYourRefund.org o llama a United Way al 1-844-322-3639.
Obtén $1,200 para #LoQueMásNecesitas. Inscríbete para obtener tu pago de #EstímuloEconómico en la página de "No declarantes" en IRS.gov/EIP. Para ayuda adicional, visita GetYourRefund.org o llama a United Way al 1-844-322-3639.#ChequeDeEstímulo
Hashtags
Note: In addition to the below campaign and Economic Impact Payment focused hashtags, social content should be customized with any governor or state specific hashtags to reach target local populations.
Campaign Hashtag:
General Economic Impact Payment Hashtags:
Facebook and Instagram
Online and Outreach
Earned Media
Videos
The voiceover talent and music featured in the videos are licensed for:
- Digital only
- Unpaid
- One year
- Basic customization (adding logo to end slide)
These videos are available for paid advertising purposes, but please contact GMMB to ensure usage if you intend to use on broadcast, run with paid support, or make additional customizations.
Contact:
Sami Ryan, GMMB
[email protected]
English
Radio Spot
The voiceover talent and music featured in the radio spot are licensed for:
- Digital only
- Unpaid
- One year
- As-is (no customization)
This radio spot is available for paid advertising purposes, but please contact GMMB to ensure usage if you intend to use on broadcast, with paid support, or make customizations..
Contact:
Sami Ryan, GMMB
[email protected]
Caseworker Scripts
Webinars
- EIP Webinar for State Agencies (Recording | Slides)
- Referrer Desk Guide
- Notifier Desk Guide
- Assister Desk Guide